STRATEGIC INITIATIVES FOR IMPLEMENTING COMPETITIVE ADVANTAGES

| Tuesday, September 25, 2012 | |
Well for people information, there are 4 strategy that a commonly used for implementing competitive advantages!!!

    Supply chain management (SCM)    
 Definition :  it involves the management information flows among the organization.
Example : when we buy a product, the scanning of the product will deduct one from the store.
Basic component : strategy, partners, operation, logistic.

        Customer relationship management (CRM)   
Definition : not just a strategy but also a process and business that an organization must embraces on an enterprisewide level.
Purpose : to increase customer loyalty and retention and an organization profitability. 

       Business process reengineering (BPR)  
 Definition : the analysis and redesign of workflow within and between enterprise.
By who : Micheal Hammer and James Champy

        Enterprise resources planning  
Definition : intergrates all departments and function throughout the organization into a single IT system.
Keyword : "enterprise"

Thanks!

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